What does a digital marketing agency do? Everything you need to know

What is digital marketing?

Digital marketing is a multi-phase strategy aimed at targeting, reaching and building relationships with customers online, across a wide range of channels, to ultimately get them to make a purchase and more purchases in the future.

The results of the digital landscape are dramatic. Just blogging alone can help brands bring in 67 percent more leads compared to those who never post. SEO also boasts a 14.6 percent conversion rate, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver.

Digital marketing services consist of the following tactics:

• Content marketing
• Search engine optimization (SEO)
• Video marketing
• Google Ads/PPC
• Email marketing
• Social Media Marketing

A digital marketing agency utilizes a wide range of different tactics, strategies and online tools to help a business achieve its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most sole traders and smaller marketing departments.

Given the scale of digital marketing, it's useful to look at the most popular types of digital marketing agencies and the services they offer.

7 Typer Digitale Markedsføringsbyråer

Choosing a digital marketing agency can be challenging if you're not familiar with the industry. Some agencies specialize in one industry or service, while others offer a wide range of services. Remember, the best fit for your business will depend on your budget, your digital marketing goals and objectives, and how active you want to be in your digital marketing. Below are seven of the most common types of digital marketing agencies:

Digital markedsføringsbyrå

A digital marketing agency reaches customers online through omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or more channels such as websites, blogs, email, social media, and more. Omnichannel marketing refers to marketing that offers a seamless customer experience across channels and devices throughout their entire lifecycle.

Full service digital markedsføringsbyrå

A full-service digital agency tends to be larger than most other types of agencies and offers a range of digital marketing services. Businesses often work with full-service digital marketing agencies because they have experience with specific projects that businesses need done, such as lead nurture campaigns or a website redesign. These agencies can also add extra muscle to existing marketing departments at a lower cost than it would take to build them out with new hires.

Inbound markedsføringsbyrå

An inbound digital agency offers inbound marketing tactics and strategies, which are different from traditional outbound strategies. Inbound agencies seek to position a business online where customers can find them, build trust over time, and ultimately generate sales. Inbound strategies can yield significant results over time, but they typically require a longer time horizon (six months to a year or more) before leads and sales "hockey stick" up.

SEO byrå

Digitale markedsføringsbyråer som spesialiserer seg på SEO (søkemotoroptimalisering) hjelper sine klienters nettsteder og nettsideinnhold å rangere høyt i søkeresultater. Digitale markedsføringsbyråer er en av de mest effektive måtene å øke organisk trafikk på, og de har vist gode resultater de siste årene. De vil ha spesialister som utfører følgende:

• Keyword analysis
• Website audits
• Backlink audits
• Content for websites and blogs
• Metadata assessment (checking the quality of URLs, title tags, meta descriptions, etc.)
• Optimization of video descriptions
• Link building
• And more

Et SEO-selskap vil benytte seg av en rekke dataanalyser og verktøy for nettstedutviklere som Google Analytics, Google Search Console, SEM Rush, og SEO Moz. SEO-byråer er alltid tidlige adoptører av beste praksis for søkemotoroptimalisering, inkludert overholdelse av Googles stadig skiftende søkealgoritme.

Digital annonseringsbyrå

Paid search, also called paid advertising, is the second way to generate traffic to a business's website. Unlike free organic traffic, paid traffic involves spending money to bid on keywords and ad placement in search results. Digital ads can appear on websites, search engine results pages (SERPs) and social media channels.

Digital ad agencies know how to produce attention-grabbing, keyword-rich ads that adhere to the best practices of the digital platforms where the ads appear. Popular services include creating and distributing ads on Facebook, Instagram, Twitter and YouTube, as well as creating and maintaining Google Ads Manager accounts.

Sosiale medier byrå

Businesses turn to social media agencies when they need help establishing and maintaining a social media presence. Social media agencies can manage and produce social content and set up ads on social platforms. They can also provide influencer outreach for cross-promotion or affiliate marketing. They have extensive experience in using digital channels, including using social media effectively to achieve better results.

Web design agency

A web design agency consists of creative designers who develop bespoke and optimized websites or web pages for businesses. Web designers will handle the look, feel and functionality of the pages, whether it's for a brand new website, a website redesign, or a smaller project. Common services offered by web agencies include user experience and user interface (UX/UI) design and research, image creation and storage, web development and web hosting.

Digital markedsføringskonsulent

A digital marketing consultant is a professional who can, but does not necessarily have to, be affiliated with a digital marketing agency. Digital marketing consultants have a broad knowledge of digital marketing and can help businesses develop a digital marketing strategy. They can identify weaknesses in your current strategy, areas for improvement, and the best way to maximize your gains. They may also have a network of other marketing professionals or agencies they can refer you to for further assistance.

Hva gjør et digitalt markedsføringsbyrå?

Businesses partner with digital marketing agencies because of their expertise in online marketing and digital marketing channels. Agencies know the latest trends, best practices, and the best tools and strategies necessary for success in digital marketing. By taking the time to understand your unique needs, they can identify which digital channels are best suited to promote your products or services.

Below are specific things you can expect when working with a digital marketing agency:

Digitale markedsføringsbyråer øker organisk trafikk til din nettside

Det overordnede målet med enhver digital markedsføringsbyrå er å generere så mye organisk trafikk som mulig til bedriftens nettsted. Spesialister hos digitale markedsføringsbyråer kjenner til inbound markedsføring, kundereiser og søkemotorenes algoritmer.

When you work with a digital marketing agency, organic traffic (traffic from people who find your website online via a search engine query) to your website will increase. Your website will attract more leads with lower costs. These leads will also be of better quality, increasing the likelihood of them making a purchase.

Digitale markedsføringsbyråer genrerer salgsklare leads

Digital marketing agency professionals will know your business, your marketing goals and objectives, your sales funnel and your ideal target audiences. In addition, they will also be knowledgeable in various inbound marketing tactics such as content marketing, social media marketing, web design and search engine optimization.

In your sales funnel, different inbound marketing tactics are more effective than others based on where leads are in the sales funnel. When you work with a digital marketing agency, you'll be able to get the right message delivered through the right online medium, at the right time to each lead in your sales funnel. A digital marketing agency will help you generate sales-ready leads by moving leads from the top of your sales funnel to the bottom.

Digitale markedsføringsbyråer utvider ditt merkes rekkevidde

Your customers are online. You know that, and every marketing agency knows that. Since digital marketing agencies specialize in promoting brands online and creating online relationships with customers, they know how to extend the reach of your brand online. By working with a digital marketing agency, your website will get better visibility from keyword research conducted by the agency.

Digitale markedsføringsbyråer forbredrer din markedsføring fra topp til tå

The digital marketing agency you choose should feel like an extension of your internal marketing team. What your internal marketing team lacks in terms of specialized digital marketing knowledge and time, your digital marketing agency partner will address.

A digital marketing agency will also identify weaknesses in your current digital marketing activities. If your marketing team is small, it's likely that you won't have the expertise your unique digital marketing campaign needs to be effective. For example, you'll need web design, SEO, PR, email marketing, and social media marketing. You may not have expertise in all of these areas.

Reklamedia, a marketing company, offers a full range of digital marketing services:

• Search engine optimization
• Pay-per-click advertising (PPC)
• Social media marketing
• Web design_200D↩

And much more

Er et digitalt markedsføringsbyrå riktig for din bedrift?

Before hiring a digital marketing agency, it's important to first assess your business needs. Do you need help with overhauling your content, implementing some SEO changes, or redesigning the UX of your website? Then you'll want to evaluate your own company's marketing skills, strengths and capabilities to determine if an agency, and what type, could benefit your business. Do you already have an in-house team that needs some help, or is all your marketing outsourced?

Once you've asked these questions, you'll have a better idea of whether working with an agency is the right choice. You'll also know what types of digital marketing services your business needs.

Skal du velge et digitalt markedsføringsbyrå? Still Disse 12 Spørsmålene

When choosing a digital marketing company to work with, make sure to do your research beforehand. You also need to know your digital marketing goals, budget, and the degree of how involved you want to be in the implementation of a digital marketing campaign.

Below are some questions you should ask potential digital marketing agencies:

1. Do you want a dedicated contact person or project manager in the agency?
2. Will in-house specialists or freelancers do the work?
3. How big is your contract compared to the other contracts the agency has?
4. What online tools and software do they use?
5. How much of your budget is spent on administrative costs?
6. What does a good customer look like to the agency? Or a bad customer?
7. What KPIs does the agency use to measure success and how will this be communicated to you in routine meetings?
8. What can you expect from the first 90 days (or equivalent initial period) of your contract?
9. How often would you like to be informed about the status of your digital marketing campaign?
10. What is the agency's pricing structure?
11. Is there evidence of their success with companies like yours?
12. What do their testimonials, BBB ratings, or Google reviews indicate?

Hva gjør Reklamedia annerledes?

Hos Reklamedia omfavner vi inbound markedsføringsrammeverket, fordi det er designet for måten dagens kunder tenker og handler på. Vi kan hjelpe din bedrift med å tiltrekke kunder når de er klare til å ta en kjøpsbeslutning.

For å gjøre dette, må vi først finne ut hvordan vi faktisk kan hjelpe deg med å forbedre din markedsføring. Vi vet at hver bedrift er forskjellig, og en tilnærming med en støpeskje vil ikke hjelpe deg med å nå dine spesifikke markedsføringsmål. Derfor bruker vi vår 6-trinns inbound markedsføringsmetodikk for å finne riktige strategi.

Og vi har talentet til å gjøre det. Våre T-formede markedsførere har en bred kunnskap om alt innen markedsføring og kan identifisere nødvendige forbedringsområder. Men, hver av dem besitter også sin egen superkraft, enten det er å skrive sensasjonelt innhold, generere mer trafikk enn du noen gang trodde var umulig, eller å skape grafikk som virkelig er kunst. Det betyr at hvert medlem på teamet vårt kan levere på endringene som trenger å skje.

Noen av resultatene av prosessen ved vårt digitale markedsføringsbyrå inkluderer:

• Increase organic traffic to your website
• Generate and nurture sales-ready leads
• Use new channels to extend the brand's customer acquisition reach
• Increase revenue
• Reduce lead acquisition costs

Reklamedia: Et datadrevet digitalt markedsføringsbyrå som vil hjelpe deg med å øke konverteringer

Effective digital marketing can attract leads and generate customers for your business, but doing it on your own can be tedious, time-consuming and expensive. For this reason, many businesses work with an external digital marketing agency. If you want to know where your marketing can be improved, contact us today for a free 30-minute strategy session to review your strengths, weaknesses and opportunities!

Klar for å jobbe med et digitalt markedsføringsbyrå? Finn ut hvordan vi kan forbedre din online tilstedeværelse og generere salg. Les mer om digital byrå her.