Why is web design important to your audience?

Contents

1-Brand
2-Functions of colors
3-Layout ofa website
4-Fontsand typography
5-Accessibility
6-Navigation
7-Conclusion

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A user-friendly website design is one of the most important aspects of your brand's online presence, and it's important that you design it right. Don't forget that your website is the place where you engage with potential customers to increase your conversions. Websites should be designed with your target audience in mind and should ensure that it provides a good user experience. There are many other benefits of a properly designed website, for both your business and your audience.

In this post, we'll discuss why having the right website design is important from the audience's perspective.

Trademark

Your website is a reflection of your brand and everything it stands for. It is usually one of the first things people look at to get to know a brand and therefore helps form a first impression. The design elements on a website, such as colors, fonts, images, etc. form a brand identity. Therefore, it's important to choose these elements carefully and keep them consistent throughout.
Let's look at the front page of Coca Cola

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See how the brand has used the company's distinctive red color on a white background. Red and white are the colors of the company's logo, packaging of their traditional coke bottles and many other brand elements. The company maintains this consistency because these two distinctive colors represent their brand and people associate these elements with their company.

Functions of the colors

If you already have some brand colors that match your logo and other brand identity elements, you should use them on your website. However, if you are starting from scratch, you can use this article to help you understand color associations.
For example, if you want to associate your brand with trust, you should use the color blue. Furthermore, you can use the color black if you believe that your brand produces high-quality products. Similarly, depending on the feeling you want to create, you can choose the colors that best describe your brand.

The layout of a website

As a rule of thumb, keep your layout simple, clean and designed in a way that draws attention to the most important parts.
The number of menu options or items in a drop-down menu should also be determined based on your customers. You can experiment with a few different layouts and conduct A/B testing to understand what works best for your particular customers and brand.
One of the best examples of cluttered website design and how it affects usability is shown below. The website is very difficult to navigate and the lack of a grid design makes it cluttered and chaotic.

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Fonts and typography

The general rule for font selection is that it should be easy to read and clearly visible on the chosen background color.
However, the actual selection should depend on your audience. Your font should also reflect the personality of your brand. Younger people, for example, often prefer more fun and stylish fonts. Older people may prefer clean and simple ones that are easier to read.

Accessibility

You should design your website in a way that makes it accessible to everyone. This will not only make the user experience safer but will also make it legally required. This means that you should also design your website so that people with disabilities can access it. However, this is easier said than done.

Navigation

One of the biggest benefits of a good web design is that it will help visitors navigate easily throughout the site.
The ultimate goal for anyone visiting your website is to find the information they are looking for. A properly executed web design will make this process easier and help visitors navigate without getting lost.
The more user-friendly your website is, the more likely people are to engage with your content. A good web design should aim to provide the best user experience, which ultimately translates into conversions.

Find the best web design agency in Norway

When thinking about web design, it's essential to work with a team that understands both the beauty and functionality of the design. This is not just a question of aesthetics, but also of user experience, optimization, and accessibility.

At Reklamedia, we take pride in being a leading web design agency in Norway. We combine creativity with technical know-how to deliver websites that not only look great, but also work seamlessly for users.

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Conclusion

Web design is an important matter and should not be taken lightly. A well-designed website can help you form a good impression on your potential customers. It can also help you nurture potential customers and get more conversions.
More importantly, it will provide a good user experience and help visitors access and navigate with ease.
If you are looking for designers who can create an optimal user-friendly website, then our team at Reklamedia can help you. .
If you already have a website, you can always conduct a website audit and optimize it to provide a better user experience and improve accessibility.

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